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	<title>Web Design &#8211; Scott Stafford Design Consulting</title>
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	<link>https://stafforddesignconsulting.com</link>
	<description>Strategy, Branding, Design, Development and Marketing</description>
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		<title>Hartmann Luggage</title>
		<link>https://stafforddesignconsulting.com/hartmann-luggage/</link>
				<pubDate>Sun, 27 Nov 2011 23:18:01 +0000</pubDate>
		<dc:creator><![CDATA[Scott]]></dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[Banner Ads]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://stafforddesignconsulting.com/?p=952</guid>
				<description><![CDATA[About Hartmann Luggage

<p>Since its inception in 1877 in Milwaukee, Wisconsin, Hartmann has been a leader in the travel goods industry. Based in Lebanon, Tennessee since 1959, Hartmann proudly handcrafts the finest quality luggage and leather goods to meet diverse and ever-changing travel needs.Visit hartmann.com.</p>




Results

Increased customer interaction with brand
Increased customer brand loyalty through Internet exclusives
Increased email marketing conversion
Increased website customers
Increased return customers


			
			
			
		





Served over 6 years
Developed 2 complete website redesigns, many iterative updates
Provided visual design that was in alignment with luxury branding





Worked closely with eCommerce marketing on strategy and planning
Worked closely with Hartmann&#8217;s internal and external technology teams on development
Leveraged promotional landing pages (before they were common practice)





Conducted Email marketing, design, development, QC, tracking
Performed A/B tests based on usability, design, promotion and product pricing
Created web standards documentation


<p></p>
<p></p>


“I&#8217;ve had the pleasure of working with Scott over a 3+ year period. I considered Scott ...]]></description>
								<content:encoded><![CDATA[<h3>About Hartmann Luggage</h3>
<blockquote>
<p>Since its inception in 1877 in Milwaukee, Wisconsin, Hartmann has been a leader in the travel goods industry. Based in Lebanon, Tennessee since 1959, Hartmann proudly handcrafts the finest quality luggage and leather goods to meet diverse and ever-changing travel needs.<a href="http://www.hartmann.com/" target="_blank">Visit hartmann.com.</a></p>
</blockquote>
<hr>
<div class="six columns alpha">
<div class="aside">
<h3>Results</h3>
<ul>
<li>Increased customer interaction with brand</li>
<li>Increased customer brand loyalty through Internet exclusives</li>
<li>Increased email marketing conversion</li>
<li>Increased website customers</li>
<li>Increased return customers</li>
</ul></div></div>
<div class="four columns omega">
			<a href="http://stafforddesignconsulting.com/wp-content/uploads/client_ex/hrt_ex4.jpg" data-rel="prettyPhoto"><br />
			<img src="http://stafforddesignconsulting.com/wp-content/uploads/client_ex/hrt_ex4.jpg" alt="Hartmann.com Email Marketing examples" /><br />
			</a>
		</div>
<hr>
<div class="three columns">
<div class="module">
<div class="module-meta">
<ul>
<li>Served over 6 years</li>
<li>Developed 2 complete website redesigns, many iterative updates</li>
<li>Provided visual design that was in alignment with luxury branding</li>
</ul></div></div></div>
<div class="three columns">
<div class="module">
<div class="module-meta">
<ul>
<li>Worked closely with eCommerce marketing on strategy and planning</li>
<li>Worked closely with Hartmann&#8217;s internal and external technology teams on development</li>
<li>Leveraged promotional landing pages (before they were common practice)</li>
</ul></div></div></div>
<div class="three columns">
<div class="module">
<div class="module-meta">
<ul>
<li>Conducted Email marketing, design, development, QC, tracking</li>
<li>Performed A/B tests based on usability, design, promotion and product pricing</li>
<li>Created web standards documentation</li>
</ul></div></div></div>
<hr />
<p><img src="http://stafforddesignconsulting.com/wp-content/uploads/client_ex/hrt_ex1.jpg" alt="Sun Stand Still homepage" title="Hartmann.com homepage" width="700" height="500" class="alignnone size-full wp-image-965" /></p>
<p><img src="http://stafforddesignconsulting.com/wp-content/uploads/client_ex/hrt_ex2.jpg" alt="Lexox.com Book Gallery page" title="Hartmann.com homepage" width="700" height="500" class="alignnone size-full wp-image-965" /></p>
<hr />
<div class="superquote">
“I&#8217;ve had the pleasure of working with Scott over a 3+ year period. I considered Scott an extended member of the eCommerce team at Hartmann. I could always count on Scott to deliver impressive, timely and reliable results. His in-depth knowledge of eCommerce / Web design best practices suits him very well in his consulting role.” <strong>Scott VanDeBurg</strong> &#8211; eCommerce Manager at Hartmann, Inc.
</div>
<hr />
<p><img src="http://stafforddesignconsulting.com/wp-content/uploads/client_ex/hrt_ex3.jpg" alt="Lexox.com Book Detail page" title="Hartmann.com Email Marketing example" width="700" height="500" class="alignnone size-full wp-image-965" /></p>
]]></content:encoded>
										</item>
		<item>
		<title>Steven Furtick</title>
		<link>https://stafforddesignconsulting.com/steven-furtick/</link>
				<pubDate>Sun, 13 Nov 2011 23:14:48 +0000</pubDate>
		<dc:creator><![CDATA[Scott]]></dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[Author]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Elevation Church]]></category>
		<category><![CDATA[Pastor]]></category>
		<category><![CDATA[Scott Stafford]]></category>
		<category><![CDATA[Speaker]]></category>
		<category><![CDATA[Steven Furtick]]></category>
		<category><![CDATA[Sun Stand Still]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[WordPress]]></category>

		<guid isPermaLink="false">http://stafforddesignconsulting.com/?p=949</guid>
				<description><![CDATA[About Steven Furtick

<p>Pastor Steven Furtick is the founder and lead pastor of Elevation Church in Charlotte, North Carolina, named by Outreach magazine as one of the fastest growing churches in the nation. Pastor Steven Furtick&#8217;s first book Sun Stand Still, is about activating your faith and inspire you to ask God for the impossible.Visit stevenfurtick.com.</p>


<p></p>
<p></p>
<p></p>
<p></p>
]]></description>
								<content:encoded><![CDATA[<h3>About Steven Furtick</h3>
<blockquote>
<p>Pastor Steven Furtick is the founder and lead pastor of Elevation Church in Charlotte, North Carolina, named by Outreach magazine as one of the fastest growing churches in the nation. Pastor Steven Furtick&#8217;s first book Sun Stand Still, is about activating your faith and inspire you to ask God for the impossible.<a href="http://www.stevenfurtick.com/" target="_blank">Visit stevenfurtick.com.</a></p>
</blockquote>
<hr />
<p><img src="http://stafforddesignconsulting.com/wp-content/uploads/client_ex/psf_ex1.jpg" alt="Steven Furtick homepage" title="Steven Furtick homepage" width="700" height="500" class="alignnone size-full wp-image-965" /></p>
<p><img src="http://stafforddesignconsulting.com/wp-content/uploads/client_ex/psf_ex4.jpg" alt="Steven Furtick Twitter" title="Steven Furtick Twitter" width="700" height="500" class="alignnone size-full wp-image-965" /></p>
<p><img src="http://stafforddesignconsulting.com/wp-content/uploads/client_ex/psf_ex2.jpg" alt="Steven Furtick Facebook fanpage" title="Steven Furtick Facebook fanpage" width="700" height="500" class="alignnone size-full wp-image-965" /></p>
<p><img src="http://stafforddesignconsulting.com/wp-content/uploads/client_ex/psf_ex3.jpg" alt="Sun Stand Still homepage" title="Sun Stand Still homepage" width="700" height="500" class="alignnone size-full wp-image-965" /></p>
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