Hartmann Luggage

Posted on 27th November, by Scott in Design, eCommerce, Marketing, Portfolio, Strategy, User Experience. Comments Off on Hartmann Luggage

About Hartmann Luggage

Since its inception in 1877 in Milwaukee, Wisconsin, Hartmann has been a leader in the travel goods industry. Based in Lebanon, Tennessee since 1959, Hartmann proudly handcrafts the finest quality luggage and leather goods to meet diverse and ever-changing travel needs.Visit hartmann.com.


  • Increased customer interaction with brand
  • Increased customer brand loyalty through Internet exclusives
  • Increased email marketing conversion
  • Increased website customers
  • Increased return customers

  • Served over 6 years
  • Developed 2 complete website redesigns, many iterative updates
  • Provided visual design that was in alignment with luxury branding
  • Worked closely with eCommerce marketing on strategy and planning
  • Worked closely with Hartmann’s internal and external technology teams on development
  • Leveraged promotional landing pages (before they were common practice)
  • Conducted Email marketing, design, development, QC, tracking
  • Performed A/B tests based on usability, design, promotion and product pricing
  • Created web standards documentation

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“I’ve had the pleasure of working with Scott over a 3+ year period. I considered Scott an extended member of the eCommerce team at Hartmann. I could always count on Scott to deliver impressive, timely and reliable results. His in-depth knowledge of eCommerce / Web design best practices suits him very well in his consulting role.” Scott VanDeBurg – eCommerce Manager at Hartmann, Inc.

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