Lenox


Posted on 29th November, by in Design, eCommerce, Marketing, Portfolio, Strategy, User Experience. Comments Off on Lenox

About the Lenox Corporation

Lenox Corporation is a market leader in quality tabletop, giftware and collectibles. The company markets its products under the Lenox, Dansk and Gorham brands. A shared commitment to quality and design puts Lenox brands among the best known and respected in the industry. Collectively, Lenox brands span 340 years of tabletop and giftware expertise. Visit lenox.com.


Results

  • Increased sales 1000% first four years
  • Increased email marketing conversion
  • Increased website customers
  • Increased return customers
  • Increased foot traffic to company owned and retail stores


  • Served 8 years
  • 5 complete website redesigns
  • Managed relationships with entire eCommerce marketing and eCommerce technology teams
  • Performed usability lab studies with real customers and Internet shoppers
  • Developed promotional calendars with eCommerce marketing
  • Used log files (wow, way back), Omniture and Fireclick

  • Designed, developed and tracked hundreds of email promotions (vendors Yesmail and Accucast)
  • Created thousands of banner ads for global use
  • Implemented hundreds of promotion driven homepages and landing pages
  • Assisted Borderfree (multi currency solution) integration
  • Assisted Endeca site search and guided navigation integration
  • Amazon store creation and design

  • Provided visual design and front-end development
  • Worked closely with eCommerce marketing merchandisers to execute seasonal promotions
  • Performed A/B tests based on visual design, promotion and product pricing
  • Managed product and content workflow with in-house marketing and creative departments, from photo shoots, copy and content management
  • Created web standards documentation


Lexox.com Category Landing Page


“I worked with Scott on numerous projects over five years at Lenox, from email marketing to major eCommerce redesigns. Scott is an exceptionally talented designer who delivers effective creative solutions. But his contribution is much broader than that; Scott designs user experiences that bring together brands and consumers for mutual benefit. Scott truly understands marketing, and his core skill is the ability to translate business objectives into visual solutions – anticipating the client’s needs to deliver on the spirit of the project. Plus, Scott is really enjoyable to work with. He is a fun person whose engaging, collaborative style energizes the project team and stimulates your own creativity.” Timothy Foy – eCommerce Email Marketing Manager at Lenox, Inc.

Lexox.com Product Gallery template

Lexox.com Shopping Bag





Comments are closed.