Scott Stafford Design Consulting http://stafforddesignconsulting.com Internet Strategy, Branding, Design, Development and Marketing Mon, 05 Dec 2011 23:12:42 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Lenox http://stafforddesignconsulting.com/lenox/ http://stafforddesignconsulting.com/lenox/#comments Sun, 13 Nov 2011 23:25:15 +0000 admin http://stafforddesignconsulting.com/?p=964 Lenox Corporation is a market leader in quality tabletop, giftware and collectibles. The company markets its products under the Lenox, Dansk and Gorham brands. A shared commitment to quality and design puts Lenox brands among the best known and respected in the industry. Collectively, Lenox brands span 340 years of tabletop and giftware expertise. Visit lenox.com.

Results Increased sales 1000% first four years Increased email marketing conversion Increased website customers Increased return customers Increased foot traffic to company owned and retail stores

Served 8 years 5 complete website redesigns Managed relationships with entire eCommerce marketing and eCommerce technology teams Performed usability lab studies with real customers and Internet shoppers Developed promotional calendars with eCommerce marketing Used log files (wow, way back), Omniture and Fireclick

Designed, developed and tracked hundreds of email promotions (vendors Yesmail and Accucast) Created thousands of banner ads for global use Implemented hundreds of promotion driven homepages and landing ...]]> About the Lenox Corporation

Lenox Corporation is a market leader in quality tabletop, giftware and collectibles. The company markets its products under the Lenox, Dansk and Gorham brands. A shared commitment to quality and design puts Lenox brands among the best known and respected in the industry. Collectively, Lenox brands span 340 years of tabletop and giftware expertise. Visit lenox.com.

Results

  • Increased sales 1000% first four years
  • Increased email marketing conversion
  • Increased website customers
  • Increased return customers
  • Increased foot traffic to company owned and retail stores


Lenox.com Email Marketing example
  • Served 8 years
  • 5 complete website redesigns
  • Managed relationships with entire eCommerce marketing and eCommerce technology teams
  • Performed usability lab studies with real customers and Internet shoppers
  • Developed promotional calendars with eCommerce marketing
  • Used log files (wow, way back), Omniture and Fireclick

  • Designed, developed and tracked hundreds of email promotions (vendors Yesmail and Accucast)
  • Created thousands of banner ads for global use
  • Implemented hundreds of promotion driven homepages and landing pages
  • Assisted Borderfree (multi currency solution) integration
  • Assisted Endeca site search and guided navigation integration
  • Amazon store creation and design

  • Provided visual design and front-end development
  • Worked closely with eCommerce marketing merchandisers to execute seasonal promotions
  • Performed A/B tests based on visual design, promotion and product pricing
  • Managed product and content workflow with in-house marketing and creative departments, from photo shoots, copy and content management
  • Created web standards documentation

Lexox.com Category Landing Page

“I worked with Scott on numerous projects over five years at Lenox, from email marketing to major eCommerce redesigns. Scott is an exceptionally talented designer who delivers effective creative solutions. But his contribution is much broader than that; Scott designs user experiences that bring together brands and consumers for mutual benefit. Scott truly understands marketing, and his core skill is the ability to translate business objectives into visual solutions – anticipating the client’s needs to deliver on the spirit of the project. Plus, Scott is really enjoyable to work with. He is a fun person whose engaging, collaborative style energizes the project team and stimulates your own creativity.” Timothy Foy – eCommerce Email Marketing Manager at Lenox, Inc.

Lexox.com Product Gallery template

Lexox.com Shopping Bag

]]> http://stafforddesignconsulting.com/lenox/feed/ 0 PricewaterhouseCoopers http://stafforddesignconsulting.com/pricewaterhousecoopers/ http://stafforddesignconsulting.com/pricewaterhousecoopers/#comments Sun, 13 Nov 2011 23:24:44 +0000 admin http://stafforddesignconsulting.com/?p=961 Imagine the power of 160,000 people with a common purpose — building relationships that create value for you and your business. This is PwC. Every day, our people work with you to build the value you are looking for. PwC focuses on audit and assurance, tax and advisory services. Additionally, in the US, PwC concentrates on 16 key industries and provides targeted services that include — but are not limited to — human resources, deals, forensics, and consulting services. They help resolve complex issues and identify opportunities.Visit pwc.com.

]]> About PricewaterhouseCoopers

Imagine the power of 160,000 people with a common purpose — building relationships that create value for you and your business. This is PwC. Every day, our people work with you to build the value you are looking for. PwC focuses on audit and assurance, tax and advisory services. Additionally, in the US, PwC concentrates on 16 key industries and provides targeted services that include — but are not limited to — human resources, deals, forensics, and consulting services. They help resolve complex issues and identify opportunities.Visit pwc.com.

PwC

]]> http://stafforddesignconsulting.com/pricewaterhousecoopers/feed/ 0 Elevation Church http://stafforddesignconsulting.com/elevation-church/ http://stafforddesignconsulting.com/elevation-church/#comments Sun, 13 Nov 2011 23:23:31 +0000 admin http://stafforddesignconsulting.com/?p=958 In 2011 Elevation Church was named the 2nd fastest growing church and 51st largest church in America by Outreach Magazine. In five years, Elevation Church has grown to more than 9,000 in attendance each week at six locations. Elevation’s web presence has grow to nearly a quarter million monthly visits. Since it’s launch, they’ve seen more than 15,000 people receive salvation.Visit elevationchurch.org.

Results 151% increase in visits 199% increase in uniques 188% increase in pageviews 26% increase in average time on site 37% increase in traffic from search engines

Served 2 years Lead a team of full time, part time, volunteer and intern developers, designers and copywriters Managed relationships with creative, worship and ministries teams

Increased distribution and quality of video teaching online (App, IP-TV apps/channels and Podcasts) Developed content management schedule and processes Created tools to encourage use interaction, sharing of video content and connecting

Managed the App development process, ...]]> About Elevation Church

In 2011 Elevation Church was named the 2nd fastest growing church and 51st largest church in America by Outreach Magazine. In five years, Elevation Church has grown to more than 9,000 in attendance each week at six locations. Elevation’s web presence has grow to nearly a quarter million monthly visits. Since it’s launch, they’ve seen more than 15,000 people receive salvation.Visit elevationchurch.org.

Results

  • 151% increase in visits
  • 199% increase in uniques
  • 188% increase in pageviews
  • 26% increase in average time on site
  • 37% increase in traffic from search engines


Elevation Church 5 Year Documentary microsite
  • Served 2 years
  • Lead a team of full time, part time, volunteer and intern developers, designers and copywriters
  • Managed relationships with creative, worship and ministries teams

  • Increased distribution and quality of video teaching online (App, IP-TV apps/channels and Podcasts)
  • Developed content management schedule and processes
  • Created tools to encourage use interaction, sharing of video content and connecting

  • Managed the App development process, content creation and ongoing maintenance schedule
  • Implemented the use of analytic tools that would allow for laser-focused actions
  • Managed live steaming processes, hardware and vendor relationship

Elevation Church Outreach

Elevation Church Extention website

Elevation Church Leader website

Elevation Church 5 Year Documentary microsite

Elevation Church VIP email for first time visitors

Elevation Church VIP email for first time visitors

Steven Furtick homepage

Sun Stand Still homepage

Elevation Church example email template for MailChimp

]]> http://stafforddesignconsulting.com/elevation-church/feed/ 0 Lysa Terkeurst http://stafforddesignconsulting.com/lysa-terkeurst/ http://stafforddesignconsulting.com/lysa-terkeurst/#comments Sun, 13 Nov 2011 23:22:46 +0000 admin http://stafforddesignconsulting.com/?p=955 Lysa TerKeurst is a New York Times bestselling author and speaker who helps everyday women live an adventure of faith through following Jesus Christ. As president of Proverbs 31 Ministries, Lysa has led thousands to make their walk with God an invigorating journey. Today, Lysa and her ministry team at Proverbs 31 encourage 500,000 women through their daily online devotional. In addition, she co-hosts a 1-minute inspirational radio program aired on more than 1,200 stations around the world. Lysa’s blog averages over 80,000 avid readers per month. Plus, she touches hearts through their monthly magazine, P31 Woman. Lysa’s amazing story led to appearances on The Oprah Winfrey Show, Good Morning America, The 700 Club, USA Today newspaper, Woman’s Day magazine, and Focus on the Family radio.Visit lysaterkeurst.com.

]]> About Lysa TerKeurst

Lysa TerKeurst is a New York Times bestselling author and speaker who helps everyday women live an adventure of faith through following Jesus Christ. As president of Proverbs 31 Ministries, Lysa has led thousands to make their walk with God an invigorating journey. Today, Lysa and her ministry team at Proverbs 31 encourage 500,000 women through their daily online devotional. In addition, she co-hosts a 1-minute inspirational radio program aired on more than 1,200 stations around the world. Lysa’s blog averages over 80,000 avid readers per month. Plus, she touches hearts through their monthly magazine, P31 Woman. Lysa’s amazing story led to appearances on The Oprah Winfrey Show, Good Morning America, The 700 Club, USA Today newspaper, Woman’s Day magazine, and Focus on the Family radio.Visit lysaterkeurst.com.

Lysa TerKeurst homepage

Lexox.com Book Gallery page

Lexox.com Book Detail page

Made to Crave homepage

]]> http://stafforddesignconsulting.com/lysa-terkeurst/feed/ 0 Hartmann Luggage http://stafforddesignconsulting.com/hartmann-luggage/ http://stafforddesignconsulting.com/hartmann-luggage/#comments Sun, 13 Nov 2011 23:18:01 +0000 admin http://stafforddesignconsulting.com/?p=952 Since its inception in 1877 in Milwaukee, Wisconsin, Hartmann has been a leader in the travel goods industry. Based in Lebanon, Tennessee since 1959, Hartmann proudly handcrafts the finest quality luggage and leather goods to meet diverse and ever-changing travel needs.Visit hartmann.com.

Results Increased customer interaction with brand Increased customer brand loyalty through Internet exclusives Increased email marketing conversion Increased website customers Increased return customers

Served over 6 years Developed 2 complete website redesigns, many iterative updates Provided visual design that was in alignment with luxury branding

Worked closely with eCommerce marketing on strategy and planning Worked closely with Hartmann’s internal and external technology teams on development Leveraged promotional landing pages (before they were common practice)

Conducted Email marketing, design, development, QC, tracking Performed A/B tests based on usability, design, promotion and product pricing Created web standards documentation

“I’ve had the pleasure of working with Scott over a 3+ year period. I considered Scott ...]]> About Hartmann Luggage

Since its inception in 1877 in Milwaukee, Wisconsin, Hartmann has been a leader in the travel goods industry. Based in Lebanon, Tennessee since 1959, Hartmann proudly handcrafts the finest quality luggage and leather goods to meet diverse and ever-changing travel needs.Visit hartmann.com.

Results

  • Increased customer interaction with brand
  • Increased customer brand loyalty through Internet exclusives
  • Increased email marketing conversion
  • Increased website customers
  • Increased return customers


Hartmann.com Email Marketing examples
  • Served over 6 years
  • Developed 2 complete website redesigns, many iterative updates
  • Provided visual design that was in alignment with luxury branding

  • Worked closely with eCommerce marketing on strategy and planning
  • Worked closely with Hartmann’s internal and external technology teams on development
  • Leveraged promotional landing pages (before they were common practice)

  • Conducted Email marketing, design, development, QC, tracking
  • Performed A/B tests based on usability, design, promotion and product pricing
  • Created web standards documentation

Sun Stand Still homepage

Lexox.com Book Gallery page

“I’ve had the pleasure of working with Scott over a 3+ year period. I considered Scott an extended member of the eCommerce team at Hartmann. I could always count on Scott to deliver impressive, timely and reliable results. His in-depth knowledge of eCommerce / Web design best practices suits him very well in his consulting role.” Scott VanDeBurg – eCommerce Manager at Hartmann, Inc.

Lexox.com Book Detail page

]]> http://stafforddesignconsulting.com/hartmann-luggage/feed/ 0 Steven Furtick http://stafforddesignconsulting.com/steven-furtick/ http://stafforddesignconsulting.com/steven-furtick/#comments Sun, 13 Nov 2011 23:14:48 +0000 admin http://stafforddesignconsulting.com/?p=949 Pastor Steven Furtick is the founder and lead pastor of Elevation Church in Charlotte, North Carolina, named by Outreach magazine as one of the fastest growing churches in the nation. Pastor Steven Furtick’s first book Sun Stand Still, is about activating your faith and inspire you to ask God for the impossible.Visit stevenfurtick.com.

]]> About Steven Furtick

Pastor Steven Furtick is the founder and lead pastor of Elevation Church in Charlotte, North Carolina, named by Outreach magazine as one of the fastest growing churches in the nation. Pastor Steven Furtick’s first book Sun Stand Still, is about activating your faith and inspire you to ask God for the impossible.Visit stevenfurtick.com.

Steven Furtick homepage

Steven Furtick Twitter

Steven Furtick Facebook fanpage

Sun Stand Still homepage

]]> http://stafforddesignconsulting.com/steven-furtick/feed/ 0 Payless ShoeSource http://stafforddesignconsulting.com/payless-shoesource/ http://stafforddesignconsulting.com/payless-shoesource/#comments Sun, 13 Nov 2011 23:13:46 +0000 admin http://stafforddesignconsulting.com/?p=946 Payless ShoeSource is dedicated to democratizing fashion and design in footwear and accessories to the world and inspiring fun fashion possibilities for the family. We provide our customers with the style they want at a great price, and our nearly 4,500 store locations offer an engaging, easy-to-shop experience and outstanding customer service.Visit payless.com.

]]> About Payless ShoeSource

Payless ShoeSource is dedicated to democratizing fashion and design in footwear and accessories to the world and inspiring fun fashion possibilities for the family. We provide our customers with the style they want at a great price, and our nearly 4,500 store locations offer an engaging, easy-to-shop experience and outstanding customer service.Visit payless.com.

]]> http://stafforddesignconsulting.com/payless-shoesource/feed/ 0 Transformation Church http://stafforddesignconsulting.com/transformation-church/ http://stafforddesignconsulting.com/transformation-church/#comments Sun, 13 Nov 2011 23:11:53 +0000 admin http://stafforddesignconsulting.com/?p=943

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]]> http://stafforddesignconsulting.com/transformation-church/feed/ 0 Warner Bros. http://stafforddesignconsulting.com/warner-bros/ http://stafforddesignconsulting.com/warner-bros/#comments Sun, 13 Nov 2011 23:11:08 +0000 admin http://stafforddesignconsulting.com/?p=940 The Official online Warner Bros. Online Shop.Visit wbshop.com.

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The Official online Warner Bros. Online Shop.Visit wbshop.com.

]]> http://stafforddesignconsulting.com/warner-bros/feed/ 0 Made to Crave http://stafforddesignconsulting.com/made-to-crave/ http://stafforddesignconsulting.com/made-to-crave/#comments Sun, 13 Nov 2011 23:09:18 +0000 admin http://stafforddesignconsulting.com/?p=937

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