An 8 year relationship with a 120 year old
Lenox, Inc.
Over 100,000 lines of front end code, Over 1,000 banner ads, Over 300 email campaigns, Over 200 homepages, 5 complete redesigns, a lot of consulting = 1 successful ecommerce client.
It’s more than just numbers and deliverables though, for over 8 years, Stafford Design Consulting has built relationships. Presidents, Directors, Managers, Programmers, Marketers, Designers, Copywriters – to the actual Product Designers, having great relationships with a company’s people is what makes Stafford Design Consulting successful. The end of the day deliverables are well thought out, well executed and on the mark.
In 2000, Lenox was faced with it’s first complete redesign of it’s ecommerce website. Their goal was to represent thousands of high end products in a compelling, brand enhancing way. As well, the financial goals were aggressive for this sales channel. Through increased usability and strong branding Lenox.com has met great success. A snapshot of this success is as follows; from F00 to F04 Lenox.com ecommerce sales increased over 1000%. In addition, Lenox.com has won several awards from BizRate.com, Good Housekeeping, VeriSign, Webawards and others.
Stafford Design Consulting has been an integral part of the email marketing process. Working along side Lenox’s successful email marketing management and providing critical feedback and great creative work. With a huge importance on conversion, and the staff and analytic tools to track it – the work produced by Stafford Design Consulting was always under the microscope.
I’ve worked with Scott Stafford on successful projects as basic as email marketing design and as complex as full ecommerce redesigns. He is a first-rate designer, but that’s just one aspect of his skill set. The real value comes from his ability to translate business goals into interactive experiences – anticipating the client’s needs to deliver on the spirit of the project.
Tim Foy, Assistant Marketing Manager, The Lenox Group, Inc.
Programmers and designers often don’t hit it off very well. Stafford Design Consulting teamed with Lenox developers on difficult projects, under unbelievable deadlines and worked smoothly as a hand crafted piece of fine china.